Fashion’s New It Girl Kendall Jenner

Kendall Jenner. You may either adore her or shriek every time you hear about her or any of her sisters. Well this California girl is taking the fashion world by storm. Jenner has already walked for some of the most prestigious names in fashion like Chanel, Dolce & Gabbana, and Givenchy to name a few. And has graced in the pages of American Vogue and Vogue Paris. Now this 19 year old tv personality turned model is the new face of the beauty giant Estee Lauder. Many have mixed feelings about her signing with Estee Lauder saying she’s to young, they’re using her name, etc. I may not be a big Kendall Jenner fan but I must say this was a smart move by the beauty brand. Just day’s after announcing her role with Estee Lauder’s Instagram rapidly gained 50K followers. This girl will definitely boost Estee Lauder’s sales numbers especially with some of the younger market base that follow Miss.Jenner. Here are some behind the scenes photos some ad shoots for Estee Lauder featuring Kendall Jenner.

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